Should A Wannabe Influencer Pal Cease Exploiting People for Content?
The Prosecution: One Friend's Perspective
At times she films me while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.
A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.
Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.
She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates video blogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.
She also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.
I’m grateful that Marielle has helped me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.
Her directive is, “Alright, smile for the camera!” and film me smiling with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being recorded, edited, or shared for an viewers. I am not a prop for her Instagram.
The Defence: Marielle
I hope my friend to see that the creations we make together can get us a foot in the door.
I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in new ways.
I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who execute that style of casual, DIY film-making.
Creating content is my version of living actively: observing the details, posting them with an viewership that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of offering access, giving her a opportunity to witness exclusive moments that could benefit her career in design too. That’s not leverage, it’s just being pragmatic.
I would take her to such functions even if she didn’t help me, but I desire her to see what the work we create together can achieve: a foot in the door. I know not all people enjoys being filmed, but often unplanned moments is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she asked, but she has never asked yet.
I don't demand anyone to be my personal videographer, but companions support one another in small ways. My assumption was filming a short video here or there would be fun for her. Creativity thrives in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.
I value Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.
This is not about power, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.
The Jury: Public Sentiment
Is it right for her to stop filming herself and her friend when they are socializing?
There’s nothing more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25
If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She must to respect her friend's personal space.
Ankit, 26
She may enjoy making content and showing off her life online, but it isn't for everybody. It was kind she has helped her friend professionally, but she needs to hear what Beth wants.
A commenter, 27
It seems like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real memories, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53
Marielle appears to be neither present nor genuine when they're together – she’s working. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71
Your Turn to Be the Judge
Consider this question: is Marielle over-exposing their friendship?